Easterns Blog

During the pandemic, the holiday season was unbearable for some. Individuals were separated from their families, and others still without employment. Helping Hands, partnering Easterns Automotive Group with ABC 7, worked tirelessly during the holiday season to support those making tremendous efforts in the community.

Right before Thanksgiving at the Walter E Washington Convention Center, the annual “Feast of Sharing” feeds almost 5,000 people. Unfortunately, due to the pandemic, the organizers had to rethink how they would continue this holiday tradition of 20 years.?

Kidd O’Shea from the ABC 7 team met with the organizers to hear how they planned to continue to provide for the community despite having to cancel this annual event. Beth Goldburg, Senior Manager of Community & Public Affairs at Safeway, shared that with the new name “Feast of Sharing: Reimagined,” they decided to assemble 5,000 meal boxes and gift bags to be delivered throughout the community. The gift bags were created to help keep people warm during the winter and included hats, scarves, gloves, face masks, and hand sanitizer.

Kidd O’Shea surprised organizer Lara Akinsanya with 600 scarves from Easterns Automotive Group. Lara expressed her excitement and how they were struggling to receive scarves. Inspired by their ability to pivot to continue to help people in need, Joel Bassam, director of marketing for Easterns Automotive Group, shared a special message with their team.?

Helping Hands, powered by ABC 7, is always looking to help out people or organizations in need worthy of assistance. If you know someone that fits this description, please?click here?to nominate them.