Easterns Blog

At Easterns Automotive Group, giving back to our community is a core part of who we are. During Breast Cancer Awareness Month, we were inspired by the incredible work of Nueva Vida, a local non-profit dedicated to empowering Latinas affected by cancer in the Washington, D.C., area.

Founded 25 years ago, Nueva Vida is rooted in compassion. As Executive Director Astrid Jimenez explains, the organization was started by breast cancer survivors who recognized how challenging the journey can be, especially for those who face additional barriers like language, lack of insurance, or limited support systems. Their mission is clear: to inform, support, and empower, ensuring that no one is denied access to critical cancer care due to physical, financial, or structural obstacles.

In honor of their impactful work, we teamed up with 7News to offer a Helping Hand to Nueva Vida. Victoria Sanchez of 7News joined us to surprise the organization with a $2,200 donation in unrestricted funds to support their lifesaving initiatives.

“I’m speechless,” Jimenez said upon receiving the donation. “This was totally unexpected, and I do have a message to all women during October, which is Breast Cancer Awareness Month: Do not delay going to the doctor. Do not delay getting your mammogram. Check yourself out and know your body because cancer is an equal opportunity offender.”

We are humbled by Nueva Vida’s dedication to breaking down barriers and ensuring that cancer care is accessible to everyone. Their work serves as a reminder of the power of community and compassion in creating new opportunities and, quite literally, new lives.

To learn more about Nueva Vida and find ways to get involved, click here. Together, we can make a difference.